THE SOCIAL ISSUE

A cultural crisis is unfolding in front of your eyes. Southern California is waging a war against street art, and you are on the loosing side. The walls were the first platform we utilized to express visual ideas. From cave paintings to ancient graffiti in Athens and Rome, public speech has always been the most direct way for the individual to address the public.

THE CHALLENGE

How do you, with the use of graphic design, enable the public to use the walls for free speech purposes? How do you trigger an emotional response that leads people to action? What devices can you use to achieve this? How can you find the happy medium between creating social good, in the same time making a profit?

DESIGN SOLUTION

I have created a brand of street art products. A Free Speech kit that contains all the necessary tools to kickoff a person’s path to free public expression. A mobile application is also available. It provides the used with knowledge about street art techniques, materials and vendors, legal advice, as well as a community in the form of a social network/directory.

RESEARCH PHASE

I had two goals in mind with my research. First, I wanted to discover the visual qualities of already functioning graffiti brands. I looked at street art supply stores, as well as manufacturers like BELTON MOLOTOW, MONTANA, KRINK, and others. I discovered an almost universal appearance of boldness

KOW: BOLD, ENERGETIC, ROUGH, STRONG, DIRECT, HEAVY